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Royal Enfield Unveils New Pricing Strategy

2014 Royal Enfield Continental GT Cafe Racer in red.

Rider Magazine Staff
February 10, 2014

2014 Royal Enfield Continental GT Café Racer in Red. In a recent move to reposition the brand, Royal Enfield has dropped its retail pricing dramatically, shifting up its efforts to lead the mid-size motorcycle market. With increasing global demand and a new state-of-the-art factory, Royal Enfield has... Read more »

Royal Enfield’s Long History in Brief

Ace Café in London

Mike Vaughan
February 4, 2014

Royal Enfield used the legendary Ace Café in London to kick off its international press launch of the all-new Continental GT café racer. The café closed in 1969, was re-opened n 1997 and currently hosts a multitude of reunions and events for both motorbike and car owners. The first Royal Enfield was... Read more »

2014 Royal Enfield Continental GT

Royal_Enfield_Continental_GT

Rich Cox
February 4, 2014

The period correct grounds of the Brooklands Museum show off the GT’s clean, simplistic beauty. All of the test bikes were sporting the company’s accessory muffler that’s a little smaller in size and has a slightly bigger bark than the standard unit. (Photos by Rich Cox) When Royal Enfield Motors... Read more »

Royal Enfield Continental GT First Ride Review

2014 ROYAL ENFIELD

Rich Cox
October 9, 2013

True, it doesn’t go a million—or even a hundred—but the GT definitely offers all the right look and feel for those who would love to transport themselves back to the future. Last September Royal Enfield Motors hosted a lavish international press launch in England for its all-new Continental GT... Read more »

Royal Enfield Starts Production From its New Plant

Mr. Siddhartha Lal, MD & CEO Eicher Motors Ltd. rolling out the first bike, the Royal Enfield Desert Storm, from the new Oragadam Plant.

Rider Magazine Staff
May 1, 2013

Royal Enfield started commercial production from its new manufacturing facility at Oragadam, Tamil Nadu, India, this week. Spread over 50 acres, the Oragadam plant starts with a production capacity of 150,000 units in the first phase and will produce the full range of Royal Enfield motorcycles. Rolling... Read more »

Polaris Enters Joint Venture with Eicher Motors Limited

Press Release
July 25, 2012

Polaris Industries Inc. today announced a joint venture with Eicher Motors Limited, a leading manufacturer of commercial vehicles and motorcycles in India, including the iconic motorcycle brand Royal Enfield. The joint venture will develop and market new products to meet the diverse vehicle needs in... Read more »

2010 Royal Enfield Bullet C5 Classic Road Test

2010 Royal Enfield Bullet C5 Classic

Rider Contributor
May 26, 2010

photography by Rich Cox [This 2010 Royal Enfield Bullet C5 Classic Road Test was originally published in the July 2010 issue of Rider] True classic styling blended with technology that meets today’s reliability standards. All of these bikes are contemporary classics, but only the Royal Enfield gives... Read more »

2010 Royal Enfield USA Model Line-Up Intro

2010 Royal Enfield Bullet C5 Classic

Rider Contributor
March 10, 2010

Classic Motorworks, the official importer and distributor of Royal Enfield motorcycles in the United States, just announced the arrival of the 2010 Royal Enfield Bullet model line. 2010 Royal Enfield Bullet C5 Classic “Today begins a very notable new model year for Royal Enfield in the United States,”... Read more »

2009 Royal Enfield Bullet 500 Classic C5 Road Test

2009 Royal Enfield Bullet 500 Classic C5

Rider Contributor
August 18, 2009

Story and photography by James Parchman [This 2009 Royal Enfield Bullet 500 Classic C5 Road Test was originally published in the October 2009 issue of Rider] 2009 Royal Enfield Bullet 500 Classic C5—The retro green paint scheme has gotten the The maroon color is retro, a throwback buzz but the black... Read more »

2008 Enfield Bullet 500cc Classic Road Test

Enfield Bullet 500cc

Will Tate
December 12, 2008

[This 2008 Enfield Bullet 500cc Classic motorcycle spotlight first appeared in the January 2009 issue of Rider magazine] The Royal Enfield Company started as The Enfield Manufacturing Co., Ltd., in October 1892, and made its first motorbike in 1901. The British company produced many noteworthy motorcycles... Read more »

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