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Metzler Invites Riders to Help Build Legendary Bike, Win Dream Ride

Press Release
March 10, 2014
Filed under PR/Promos

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Metzler is kicking off the 2014 riding season in partnership with legendary custom bike shop Indian Larry Motorcycles. The two iconic brands have come together to build a priceless custom motorcycle, uniquely built with input from motorcycle fans via the Metzler USA Facebook page. The entire event will be documented on Facebook in a web series starting March 17, 2014, and ending with a lucky fan taking off on a “Follow Your Dream” ride vacation on the custom bike. Fans get the chance to win by sharing why they deserve the “Dream Ride” at facebook.com/metzelerusa from March 10 to June 6, 2014.

“We’ve brought together two brands whose missions have always been about performance and quality—Metzler and Indian Larry Motorcycles. Now a lucky fan will get to experience those qualities at their best on one of America’s top riding routes,” says Chet Plewacki, Marketing Director at Metzler USA. “To watch it all evolve in a web series, with the fans engaging on the customizations, makes this entire program a true dream experience from start to finish.”

The Grand Prize winner will receive a 4-day/5-night trip from which they can select a top course in the U.S. for the Follow Your Dream ride such as the Blue Ridge Parkway or Dragon’s Tail. They will also receive a custom motorcycle helmet and leather jacket, a Sony Action Head Cam and 10 sets of Metzler ME 888 Marathon Ultra tires. The winner will also join the Metzler team at Indian Larry for the bike unveiling. Fans who enter the Follow Your Dream contest will automatically be included in a sweepstakes with over 30 chances to win great prizes like Metzler T-shirts and a set of Metzler ME 888 Mrathon Ultra tires. The announcement of the three Follow Your Dream finalists will be held on June 16, 2014, with the Grand Prize winner being introduced at the bike unveiling.

“One of the beautiful things about building a custom bike are the surprising turns and improvisation that comes along the way,” says Bobby Seeger, Jr. of Indian Larry Motorcycles. “Every bike takes a life of its own and we’re going to share that creative process with fans as together we build a masterpiece right down to what Metzler’s he sits on.”

After the “Dream Ride,” the bike will tour the country with appearances at Metzler dealers and major motorcycle events so that fans can experience firsthand the combined vision of the Metzler bike community and Indian Larry Motorcycles.

Watch the teaser video and enter to win now at facebook.com/metzelerusa. Just click the “Follow Your Dream” tab to learn more. The sweepstakes is open to motorcycle license holders aged 21 and older in the U.S. and Canada.

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