Indian Motorcycle Partners with Jack Daniel’s on ‘Operation Ride Home’
December 9, 2013
Filed under PR/Promos
Indian Motorcycle is donating a one-of-a-kind custom 2014 Chief Vintage motorcycle to support “Operation Ride Home,” a partnership program between Jack Daniel Distillery and the Armed Services YMCA designed to help junior-enlisted service members and their families travel to their homes across the country this holiday season.
For 2014, the inaugural year for the new Indian Chief built in Spirit Lake, Iowa, the first 1,901 units were specially badged with commemorative serial numbers. The ‘No. 7’ serial number off the line was a Red Indian Chief Vintage model donated by Indian Motorcycle to the “Operation Ride Home” program which will benefit military families. The talented artists at Klock Werks in Mitchell, South Dakota, led by Brian Klock, added just the right touches to create a truly unique motorcycle. Hand-laid pin striping, Jack Daniel’s logos, the Operation Ride Home logo and a customized seat combine to reflect the special nature of this custom motorcycle. The No. 7 Operation Ride Home custom bike was unveiled to a standing-room-only crowd of press at the International Motorcycle Show in Long Beach on Friday, December 6.
“For the third year in a row, we are honored to play a leadership role in sponsoring this important campaign in support of the fiercely loyal men and women of our Armed Forces and their families by helping assist those members who otherwise might not be able to spend precious time with their families over the holiday season,” said Dave Stang, marketing manager for Jack Daniel’s. “We anticipate an even greater outpouring of support for this campaign in 2013 and we sincerely welcome the partnership and support of our friends at Indian Motorcycle.”
The bike will be auctioned by Barrett-Jackson, one of the world’s leading auctioneers of classic vehicles, at its Scottsdale, Arizona, auction, which runs January 12-19, 2014. The Serial No. 7 Indian Chief Vintage motorcycle will be on display at the upcoming International Motorcycle Shows tour, which began December 6 in Long Beach, California, where tens of thousands of motorcycle fans will have a chance to view it. Proceeds from the charity auction, which are likely to amount to several times the 2014 Indian Chief Vintage’s $21,399 MSRP, will be donated to support the “Operation Ride Home” program administered through the Armed Services YMCA. To follow the auction or to register as a bidder, log on to barrett-jackson.com/scottsdale/bid/.
“All of us at Polaris Industries are proud of our decades-long support of our U.S. Armed Services personnel and their families, and the Indian Motorcycle brand has an even longer heritage of supporting the United States military dating back to World War I,” said Steve Menneto, vice president of motorcycles for Polaris. “Today we are pleased to extend that relationship by partnering with our friends at Jack Daniel’s and the Armed Services YMCA in support of Operation Ride Home. The Old No. 7 label in black and a red Indian Chief are two of this country’s most iconic symbols, so we are honored to donate the No. 7 unit of our history-making new 2014 Indian Chief motorcycles for the benefit of our hard-working and dedicated military personnel and their families.”
For more information about Operation Ride Home, or to make a tax-deductible donation please visit. jdoperationridehome.com