Bell Combines Ink and Iron in ‘Go Rogue’ Marketing Campaign
March 6, 2013
Filed under PR/Promos
On the heels of unveiling its new Rogue helmet, Bell announced the details of its unique “Go Rogue” marketing campaign and consumer promotion that will send one lucky motorcyclist to the 2013 Sturgis motorcycle rally in Sturgis, South Dakota.
Bell’s new Rogue helmet bridges the gap between the open-face and full-face categories and is primarily aimed toward cruiser riders who seek an open face helmet that provides an increased level of facial coverage for colder or harsh weather and road conditions.
At the forefront of Bell’s “Go Rogue” campaign is renowned American tattoo artist, Corey Miller. Miller is widely considered one of the true American “masters” of ink on skin, after decades spent honing his craft on the widest range of individuals – from underground outlaws and gangsters to the Hollywood and music industry elite. Miller’s 5-year run on the popular TLC series “L.A. Ink,” provided a mainstream national and global stage for Miller’s masterful techniques in both traditional black and grey and vivid color work. Bell tapped Miller not solely because of his masterful tattoo work, but also because of a passion for motorcycling that dates back to his childhood, riding dirt bikes in the foothills of San Bernardino County.
“I think most would agree that motorcycles and tattoos have always gone hand-in-hand, and I was thrilled when Bell approached me to get involved with them and the new Rogue helmet.” said Miller. “I can remember tattooing some local bikers in a beat up apartment for my first motorcycle – a chopped ’57 rigid frame with a ’73 shovelhead. I ran a Bell Moto 3 for years, back in the day.”
Miller will be featured in Bell’s print and digital advertising campaign for the Rogue helmet, as well as be featured in a special Rogue video, capturing the unique lifestyle of the Southern California native and tattoo savant.
Bell’s “Go Rogue” marketing campaign is capped off by the national consumer promotion, offering the grand prize trip to the 2013 Sturgis motorcycle rally. In addition to the trip to Sturgis, the winner will also earn the right to be tattooed by Miller. Behind every tattoo is a personal story. Bell is asking consumers to compete for the trip to Sturgis by visiting the Bell Powersports page on Facebook and telling the unique story behind the tattoo they want from Miller. Bell will also be giving away Rogue helmets and Bell apparel as additional prizes. The contest runs from March 5 through May 7, 2013, with seven weekly winners earning helmets and t-shirts and the grand prize winner being selected from the total pool of entrants at the end of the contest period. Consumers can enter the contest by visiting facebook.com/BellPowersports.
Bell is also planning a limited edition “artist series” line of Rogue helmets designed by Miller, expanding Bell’s “artist series” previously introduced within its other helmet lines with famed pinstriper Skratch (Custom 500), moto-designer Roland Sands (Star) and artist Derek Hess (Star).
For more information regarding Bell helmets, Rogue and the “Go Rogue” marketing campaign, visit bellhelmets.com.