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Suzuki Motor of America Inc. Introduced

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Rider Magazine Staff
April 3, 2013
Filed under Latest News

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Suzuki Motor of America, Inc. (SMAI) has been announced as the sole distributor of Suzuki motorcycles, all-terrain vehicles, marine outboard engines and automotive parts and service in the contiguous United States and Alaska. This announcement comes following the restructuring of American Suzuki Motor Corporation (ASMC).

“We are pleased to announce this new company,” said Suzuki’s Motorcycle/ATV Vice President, Larry Vandiver. “This is a turning point for our brand and we look toward the future as we continue to offer industry-leading products as Suzuki Motor of America, Inc.”

SMAI is firmly committed to the motorcycle, ATV, scooter and marine industry and will focus on long-term growth in the American market. SMAI will launch several new products this summer. The company is planning over 20 consumer events over the next several months, giving customers firsthand experience to try out its full lineup of sportbike, cruiser, touring, scooter, dual-sport, motocross, and KingQuad ATV’s.

In addition to the motorcycle/ATV and marine operations, SMAI will continue to support Suzuki’s automotive customers with warranty service, parts and accessories.

“Suzuki is committed to supplying automotive parts and warranty service,” said Suzuki’s Director – Division Head Automotive Service Lee Raines. “We will continue to support our automotive customers with these services.”

Suzuki is looking forward to the future with SMAI as they introduce new products, offer demo tours and host special events throughout the remainder of 2013.

For more information on Suzuki Motors of America, Inc., visit: suzuki.com

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