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Harley-Davidson Shares Sturgis Schedule, Free Mobile App

Harley Davidson Sturgis 2014

Rider Magazine Staff
July 30, 2014
Filed under Latest News

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Harley-Davidson is kicking off the 74th Annual Sturgis Motorcycle Rally in the Black Hills of South Dakota (Aug. 2-9, 2014) with a full arsenal of activities and events for motorcycle enthusiasts.

With activities, rides and demos scheduled throughout the week, Harley-Davidson created a free mobile app to help attendees navigate all the action. Harley-Davidson will also showcase Project LiveWire, Harley-Davidson’s first electric motorcycle, along with its brand-new Street 750 motorcycle.

“This year’s Sturgis Rally is set to be the biggest one yet,” said Kris Schoonover, Manager of Event Strategy and Execution at Harley-Davidson. “We’ve got a packed schedule of events and entertainment all week long. We’re confident our fans won’t be disappointed.”

To help navigate the full week of Harley-Davidson activities, attendees can download the new free H-D mobile Sturgis event app. The app features the complete Harley-DavidsonSturgis event schedule, maps, H.O.G. experiences, a dealer locator, plus optional push notification updates with the latest info riders need to get the most out of Sturgis. Fans can search H-D Events Sturgis on iTunes or GooglePlay to download the app, and use #sturgis to share their experiences.
Harley-Davidson will be present at two different event locations during the Sturgis Motorcycle Rally—Black Hills Harley-Davidson (I-90 Exit 55, north of Rapid City) and 3rd & Lazelle Street (Downtown Sturgis)—where fans can enjoy a variety of free activities and entertainment, including:

Black Hills Harley-Davidson (I-90 Exit 55, north of Rapid City):

  • Demo and purchase the latest and greatest Harley-Davidson motorcycles and MotorClothes.
  • Free Harley-Davidson Motorcycle Test Rides. Demo registration will close at 4 p.m. daily.
  • H-D1 Fit Shop – Come experience the feel of a more comfortable, safer ride and find the perfect seat and handlebar combination.
  • Project LiveWire – Harley Davidson’s first electric motorcycle will be on display.

3rd & Lazelle Street (Downtown Sturgis):

  • Project LiveWire – Feel the power of Project LiveWire – Harley-Davidson’s first electric motorcycle – on JumpStart, a simulated riding experience.
  • New Motorcycle Stunt Show – Experience the thrilling stunt show three times daily (10 a.m., 1 p.m. and 4 p.m.) produced by Ill Conduct Team.
  • Weber Mobile Grill Academy – Get a first-hand look at Weber grills and accessories. Weber Experts will be there to answer any questions you may have about grills, grilling techniques, recipes, and all things grilling!
  • Craftsman Garage Station – Hang out at the Craftsman Garage and check out a variety of products perfect for anyone’s “man cave.”
  • Genuine Harley-Davidson Parts & Accessories Display – Check out the latest Harley models equipped with the full line of custom Parts & Accessories.
  • H.O.G. 31st Global Lounge – Enjoy the unique historical and educational displays as well as live entertainment and complimentary samples of new H-D Road House Meats and beer samples.
  • Muscular Dystrophy Association (MDA) – Support the cause with the purchase of a pin and enter to win a black 2014 Street Glide!
  • Willie G. and H.O.G. Commemorative Merchandise.
  • Women’s Area – Rebel One hosts the JUMPSTART Rider Experience and Bike Lift Seminars on how to properly lift a dropped motorcycle. Enter the sweepstakes to win a FREE Riding Academy course or Rental.
  • Free Bike Wash from 9 a.m. to 4 p.m. Just bring a dirty bike and a little elbow grease.

For a complete listing of Harley-Davidson events at the 2014 Sturgis Rally, download the new mobile app or visit h-d.com/sturgis.

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