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Video Credit: ATV Safety Institute

Creative Kids Invited to Enter the ‘Do the Ride Thing’ Video Contest

Press Release
June 1, 2012
Filed under Latest News

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With the busy summer riding season upon us, the ATV Safety Institute, the Right Rider Access Fund and the Motorcycle Safety Foundation DirtBike School encourage kids to enter the “Do the Ride Thing” Video Contest. The contest, in its third year, runs June 1 to August 15, 2012, and offers 19 prizes totaling $8,500. Students ages 6 to 18 may enter. The winning videos will be used as public service announcements.

“What better way to motivate and inform people—especially kids and their parents—about the safe and responsible use of all-terrain vehicles and dirt bikes than to have kids create videos that highlight one or more of the ATV Safety Institute’s Golden Rules or Dirt Bike Riding Tips?” said Paul Vitrano, executive vice president, ASI. “By harnessing the social networking power of YouTube, it gives kids the opportunity to ‘Do the Ride Thing’ and help other kids ride safe/ride smart.”

To enter, kids create a 15-, 30- or 60-second video/PSA, upload it to YouTube, and submit an entry form on the ASI website. For official video content requirements, contest rules and entry forms, visit atvsafety.org, dirtbikeschool.org, and/or riderfund.org.

There will be three winners in each of the three age categories: 6-10, 11-14, and 15-18 and in two product categories ATV and dirt bike. First Place winners earn $500, Second Place is $300, and Third Place is $200. Plus, all age and product categories are eligible to win the $2,500 Grand Prize. The 19 prizes total $8,500.

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