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BMW Motorrad USA Introduces “Ride Smart Reward” Program


Press Release
March 29, 2012
Filed under Latest News

BMW Motorrad USA recently announced its “Ride Smart Reward” program for all new and returning riders who are recent graduates of the Motorcycle Safety Foundation (MSF) Basic RiderCourse. Now through December 31, 2012, MSF graduates will receive $500 in BMW Riders’ Apparel with the purchase of a new BMW motorcycle.

“Each year, approximately 375,000 students are trained in MSF RiderCourse programs,” said Frank Stevens, Sales Development Manager, BMW Motorrad USA. “We’d like to reward riders who invested the time and money for motorcycle rider training from industry professionals, by offering them quality riding gear.”

“Many new or returning riders are reluctant to invest in quality riding equipment,” Stevens said, “yet, as with most activities, the right equipment can significantly enhance your riding pleasure and reduce the likelihood of injury. We’d like to introduce these new and returning safety-conscious motorcyclists to BMW products that are designed to enhance rider safety and performance.”

BMW Motorrad USA is the first motorcycle manufacturer to offer antilock brakes as standard equipment on its entire range of 2012 models. The company pioneered the concept of ABS on motorcycles nearly 25 years ago.

Any new or returning rider who graduated from the MSF BRC course in the past 90 days and purchases a new BMW motorcycle is eligible for one “Ride Smart Reward” incentive, in addition to any other qualified monthly incentive offer, during the program period (March 1, 2012 through Dec. 31, 2012). Riders should present their MSF Basic RiderCourse certificate issued within the previous 90 days. BMW dealers will honor BRC certificates issued in calendar year 2011 on motorcycle purchases through June, 2012.

For further information about the 2012 “Ride Smart Reward” Program, visit your local authorized BMW Motorrad USA dealer.


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