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BMW Motorrad Sells Husqvarna

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Rider Magazine Staff
January 31, 2013
Filed under Latest News

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The BMW Group is realigning its BMW Motorrad business and signed an agreement with Pierer Industrie AG (Austria) for the sale of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities. Both companies have agreed not to disclose the purchase price. Pierer is also the majority owner of Husqvarna rival KTM.

The BMW Group said that in the context of changing motorcycle markets, demographic trends and increasing environmental demands, the company will expand its product offering to exploit future growth potential. BMW Group will concentrate on expanding and utilizing the resources of the BMW Motorrad brand.

BMW Motorrad achieved a new sales record in 2012. With the realignment of its motorcycle business, BMW Motorrad aims to maintain profitable and sustainable growth over the coming years. Its current core business consists exclusively of premium vehicles in the categories “Tourer,” “Enduro,” “Sport,” “Roadster” and “Maxi-Scooter” from 650 to 1600 cc. BMW Motorrad entered the urban mobility segment for the first time in 2012 with the C 650 GT and C 600 Sport maxi-scooters. The next step in the expansion of the product line-up in this segment will be the series launch of the “C evolution” electric scooter in 2014.

For more information, visit bmwgroup.com.

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One Response to “BMW Motorrad Sells Husqvarna”

  1. 2013 Husqvarna TR650 Strada—First Ride on March 9th, 2013 4:28 pm

    [...] BMW Motorrad recently announced that it had sold Husqvarna to Pierer Industrie AG, an Austrian company headed by Stefan Pierer, CEO of KTM. What exactly this [...]

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