Connect With Us!

Video Credit: Audi of America

Audi Acquires Ducati Motor Holding S.p.A.

Ducati_1199_Panigale_S_Tricolore

Press Release
April 18, 2012
Filed under Ducati Motorcycle Road Tests & Reviews, Latest News

Bookmark and Share

Audi AG is acquiring from Investindustrial Group the tradition-steeped Italian sports motorcycle manufacturer Ducati Motor Holding S.p.A., which has its registered office in Bologna. The transaction will be completed as quickly as possible once authorized by the competition authorities. The Supervisory Boards of Audi AG and Volkswagen AG approved the acquisition April 18, 2012, in Hamburg. Ducati is known worldwide as a leading brand in motorcycle manufacture, with outstanding expertise in engine development and lightweight construction.

Alongside the traditional Italian brands Lamborghini and Italdesign, Ducati is now a third pillar for Audi AG in Northern Italy.

“Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles,” said Rupert Stadler, Chairman of the Board of Management of Audi AG. “It has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi.”

The progressive control systems and special combustion chamber process of Ducati engines, their resulting sporty character, and Ducati’s extensive know-how in lightweight construction thus offer great potential for Audi AG and the Volkswagen Group.

“Everyone at Audi is looking forward to working with our new colleagues from Ducati,” said Peter Mosch, Chairman of the General Works Council of Audi AG.

Ducati is a globally active company and has manufacturing operations at its headquarters in Bologna and at its own factory in Thailand. It maintains a series of importer companies in strategic markets. Experts predict that the motorcycle market will enjoy strong growth over the next few years, especially in Asia. In 2011, Ducati sold around 42,000 motorcycles and generated revenue of some €480 million (approx. $630 million), employing around 1,100 people.

Ducati has been actively involved in motorcycle racing for many decades through its racing division Ducati Corse. Its racing activities are currently focused on the Ducati official factory team in the MotoGP class of the Motorcycle World Championship and in the Superbike World Championship, supporting competitive private teams. Ducati won the manufacturers’ championship in this latter class 17 times in 21 championships and the pilots’ 14 times.

Comments

One Response to “Audi Acquires Ducati Motor Holding S.p.A.”

  1. Motorcycles at the Audi Museum | Rider Magazine on October 29th, 2012 6:48 pm

    […] and Beyond, Retro + Vintage Motorcycle Reviews, Rider Magazine Blog When German car manufacturer Audi purchased Italian motorcycle manufacturer Ducati last April, many motorcyclists scratched their head in confusion. Ducatisti wept, concerned that the […]

Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!





Name:

Address:

City:

State:

ZIP: