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Who Are We?
Rider magazine is a motorcycle publication written by, and for, passionate motorcycle riders. Born in 1974, for the past 39 years Rider has been dedicated to delivering product evaluations, comprehensive road tests, technical features and award-winning editorial to motorcycle enthusiasts who hit the road at sunrise, purchase products for their bikes, and are both active and engaged in the motorcycle lifestyle. The Rider editorial team is made up of award-winning journalists with vast, hands-on knowledge and, collectively, over 150 years of experience.

Our Readers
For our readers, owning a motorcycle is not a luxury…it’s a way of life. They’re passionate, experienced, affluent and committed to motorcycling. They have cash and look forward to spending it on something they love; keeping their bikes running well and looking great. Rider currently reaches over 330,000 print readers and 116,000 unique online visitors monthly. Of those readers, 57% ride more than 5,000 miles annually, 43% are likely to buy a motorcycle in the next 12 months, 59% spent more than $500 on apparel and helmets in the past 12 months and 98% buy from Rider advertisers.

Advertising Opportunities
Rider magazine prints 12 issues per year and, in combination with ridermagazine.com, offers a variety of print and multi-media advertising opportunities. Print advertising opportunities range from cover-spreads to 1/6-page black and white ads. Our website, ridermagazine.com, offers a multitude of rich-media opportunities including streaming video and interactive advertising.

For more information about advertising with Rider magazine, contact an ad representative to request a 2013 Rider Media Kit today.

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